Panel applications open

We recruit US consumers for product-feedback studies.

Shopper Panel USA is an independent consumer research panel operated by Halstead Research Group LLC, a market research firm that has recruited and screened United States households since 2019. Our members answer short surveys about the products they already buy, keep occasional purchase diaries, and give structured feedback that research teams use before they change a formulation, redraw a label, or drop a product line.

Membership is by application because studies call for defined household profiles rather than for whoever happens to volunteer. Every application is read by a person on the panel team, and an application that does not match an open study stays on file and is matched against later ones.

A blank paper questionnaire lying on a wooden desk beside a pen and a mug of coffee, lit by daylight from a nearby window.

How the panel works

Three stages on a weekly rhythm. Between them there is nothing for you to do and nothing to check.

You apply

The application below asks five short questions about your household and shopping habits, then your name and email address. Those five answers are the entire basis on which you are later matched to a study.

We review weekly

A person on the panel team reads every application on a weekly cycle. Most studies call for a specific household profile, so whether you are a match depends on which studies are open that week rather than on how well you answered.

You take part

If your profile fits an open study, we email an invitation stating the topic, what is involved and how long it takes. Taking part is voluntary every time, silence is treated as a decline, and you can leave the panel with one line of email.

We send no newsletters, no reminders and no acknowledgments. If an email arrives from us it is about a specific study, about your own record, or a reply to something you wrote to us. Members go through quiet periods with no invitations at all, because contact is driven by what research is open rather than by a schedule.

Seen over the shoulder, a seated person writes with a pen on a clipboard of blank ruled paper at a kitchen table.

What the studies involve Product feedback surveys, purchase diaries, packaging reviews, category habit studies and follow-up interviews.
How applications are reviewed Timing, what happens if you do not qualify, and how often members are contacted.
Who operates the panel Halstead Research Group LLC, its method, and the data it holds.

What we ask, and what we never ask

A study asks for honest answers inside a stated time window, and for confidentiality about unreleased material shown on screen. That is the whole of the commitment, and it applies study by study rather than once at the point of joining.

We never ask members for payment card or bank details, Social Security numbers, driver's license numbers, passwords, or account credentials, for any reason, in any study. No study requires you to buy anything, keep anything, or install anything. A message that asks for any of those is not from us, whatever it looks like, and it should be forwarded to the panel team rather than answered.

We do not sell member details or supply them to advertisers or list brokers, and this site runs no advertising trackers, analytics pixels, or third-party scripts. The application below runs entirely in your browser.

Operated by

Halstead Research Group LLC
Founded 2019
1309 Coffeen Avenue, Suite 1200
Sheridan, WY 82801

Correspondence by email and by mail only. We do not operate a telephone line.

More about the firm